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Innovation: Process or Secret Sauce?

Online • May 6, 2014

This session is to share some lessons learned across categories and leave time for you to ask your own questions relating to innovation.

Tuesday, May 6, 2014 1:00 PM - 2:00 PM EDT

Many companies ponder what the ‘right’ way to do innovation is. Is it magical or logical? The right approach includes having a clear idea of what is being innovated: products, process, business models? There are some universal best practices to be followed in any case: a clear understanding of demand, market feedback, learning from history and experience, as well as making sure that whatever is appealing in the innovation process is still relevant by the time it gets to market. This session is to share some lessons learned across categories and leave time for you to ask your own questions relating to innovation!

Ramona Liberoff is Senior Vice President in the innovation practice for Nielsen. She leads global client relationships for clients developing markets around the world. Her background includes strategy and marketing for high growth tech industries, a dose of social innovation, and a habit of working closely with start-ups. She holds social science masters degrees from Yale University and the London School of Economics. She has written on innovation, consumer understanding, and trends and futures. In her spare time, she cooks, reads, and intermittently attempts long bike rides.


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