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International Business Strategy in Today's World

Online • June 14, 2011

In this session, Professor Lilach Nachum will outline the principles of her teaching and consulting strategy for international business.

Tuesday, June 14, 2011 1:00 PM - 2:00 PM EDT

This Jam Session is sponsored by Economist Education.

Firms are now facing more volatile and complex positions in their foreign strategies as a result of recent events around the globe, increasing both the challenges and opportunities associated with international activity. Without the right approach to international business strategy, managers cannot recognize or address their challenges, and therefore cannot maximize their opportunities.

In this session, Professor Lilach Nachum will outline the principles of her teaching and consulting strategy for international business. Her approach represents a departure from the dominant approach to these issues, and has been developed and refined in the course of more than two decades of teaching, consulting and writing about international business strategy.

Join us to learn more and weigh in on the discussion!

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