Get More from Digital Marketing Analytics
Online • November 12, 2014
Whether you represent an eCommerce site, a brand site or a business-to-business manufacturer, this high-level overview will educate you on the digital value which may already be at your fingertips.
Wednesday, November 12, 2014 12:00 PM - 1:00 PM EST
You deserve more.
No matter the challenge, you don't have to face it alone - but it’s up to you to take the first step. Join Ellevate to find the people you can trust, who understand what you’re going through, and who genuinely want to help you succeed.
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No coding experience or access to digital analytics tools is required for this session. Traditional marketing has changed forever due to the influence and availability of digital data. What does this mean for you? What could you be asking for that you never had access to before? Whether you represent an eCommerce site, a brand site or a business-to-business manufacturer, this high-level overview will educate you on the digital value which may already be at your fingertips.
Through real world examples, you will learn:
- Why our constant access to information has changed marketing forever
- How digital marketing tools fit together
- What “junk food” metrics are and why they create meaningless reports
- What to do if your reports are full of “junk food” metrics
- The best-kept secret all analysts know
- Why meaty metrics like engagement and satisfaction really matter
- The number one challenge organizations will face in the next 5 years
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