Email Marketing: Leverage Email to Reach Your Customers
Online • October 28, 2014
Are you thinking of using email to engage your customers, but are not sure where to start? Are you looking to improve your existing email marketing strategy? Listen to this Jam Session for some guidance on starting an email marketing program.
Tuesday, October 28, 2014 1:00 PM - 2:00 PM EDT
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Are you thinking of using email to engage your customers, but are not sure where to start? Are you looking to improve your existing email marketing strategy? There is no question that email is the most cost-effective, targeted, trackable, and efficient way to reach customers and strengthen relationships. However, starting an email marketing program can be daunting. Join this Jam Session and learn:
- How to select an email service provider
- Tips for setting up and designing your first email
- Using segmented lists to target your message
- Analyzing email campaign performance and industry benchmarks
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