Committing to Causes, Not Companies: How Purpose + B Corp Certification Can Unlock Customer Loyalty
Online • September 29, 2016
Join Anne Boyle and Polina Pinchevsky from RoundPeg to learn how inviting your customers to be partners in Purpose can help your company do more good in the world and build the kind of trust that turns loyal customers into your brand’s biggest advocates.
Thursday, September 29, 2016 12:00 PM - 1:00 PM EDT
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In addition to reducing your cost of sale and winning your company greater share of wallet, connecting with customers through shared Purpose is a surefire way to amplify your company’s positive social impact. Join Anne Boyle and Polina Pinchevsky from RoundPeg to learn how inviting your customers to be partners in Purpose can help your company do more good in the world and build the kind of trust that turns loyal customers into your brand’s biggest advocates.
In this webinar, the founding partners of RoundPeg will:
- lay down the business case for activating social Purpose to engage and retain customers
- share examples from purposeful companies like certified B Corps
- provide actionable tips on bringing Purpose to the customer experience throughout the customer journey
- examine the role certifications – like B Corp – play in providing proof of Purpose
Anne Boyle is Partner + Director of Strategy at RoundPeg, the marketing firm that helps B Corps and other socially responsible businesses activate Purpose to engage and retain customers to do more good. Anne believes that customer relationships should be viewed as opportunities for transformative change, not just transactions.
Polina Pinchevsky is Partner + Creative Director at RoundPeg where she helps Purpose-driven companies understand and connect with customer values. Using her expertise in design thinking and community level marketing, Polina helps good companies build, engage and grow Purposeful customer communities.
We'll be live tweeting this Jam Session, so be sure to follow along with @EllevateNtwk and #ShareYourPurpose.
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