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Starting with the "Why": Building Your Brand's Foundation

Online • May 10, 2018

In this Jam Session, Jordan Lacenski will walk you through the process of defining your brand.

Thursday, May 10, 2018 12:00 PM - 1:00 PM EDT

Before you start your logo design or any creative around your business, you need to know the why, who, what, where, when, and how of your brand. In this Jam Session, Jordan Lacenski will walk you through the process of defining your brand. You'll even get a work sheet to help you work through the hard stuff. 

Whether your business is in its infancy or moving right along, Jordan will take it back to the beginning so that you can ensure you are building a solid foundation for what you do, who you work with, and staying motivated through the ups and downs of entrepreneurship.

From this Jam Session, walk away with: 

  • A solid idea for your company voice
  • Your mission
  • The who and how of your company culture
  • A clear idea of what you offer and what you specialize in
  • What problem you are solving 

Jordan Lacenski is the Owner of BrandBoss Creative, a branding firm in North Carolina focusing on defining brands and designing brands. She is also the Co-Founder of SheWolf Collaborative, a full-service marketing agency made up of women who own their own creative businesses.


Get Introduced to the Women You Should Know

We help our members connect with specific attendees who share their industry and life experiences.

Kristy Wallace
Kristy Wallace

New York, NY

CEO at Ellevate Network

Join Ellevate to Meet Kristy
Maricella Herrera Avila

VP Operations & Strategy at Ellevate Network

Join Ellevate to Meet Maricella


Community Discussion

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Chandra Marston

I am starting a company called Marston Transitions as a Business and Education Consultant. Currently I am attending a Doctoral Program at Walden Online University in Business Administration with an emphasis in Education. I have worked in Executive Positions in Business and have also taught at all levels of Education.

May 10, 2018

Monique Lung

cannot find log in link to this session please provide!

May 10, 2018

Karyn Noel

please resend link to log in. it's not on this page!

May 10, 2018

Monika Gooden, MSM

Where is the link to log in?

May 10, 2018

Rebecca Spitzer

Hi all - typically the registration link is sent to you via email once you've have registered for the Jam Session. If you're not able to catch the session today, the recording will be posted for you to watch within a few days. Thanks for your patience!

May 10, 2018

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