Building an Authentic Personal Brand as a Leader

When we hear the word “brand,” our minds are inclined to think of companies and how they market their products and culture to consumers. However, each of us has our own personal brand — whether we realize it exists or not — that defines who we are, how we lead, how we express ourselves, and how we are perceived by those around us.

In this session led by Ellevate Network CEO Kristy Wallace, you will learn tips on how to mold your personal brand to fit your style, how to retain your individuality while maintaining a professional brand in the office — especially as a leader — and how social media in the digital age can impact and influence your brand.

Kristy Wallace is the CEO of Ellevate Network, and is responsible for executing Ellevate Network’s mission to close the gender achievement gap in business by providing professional women with a global community to lean on and learn from. She directs the Network’s staff, is responsible for business growth and strategy, and works closely with Ellevate's Chapter Leaders, Business Partners, and Champions to further Ellevate's impact.